{"product_id":"narmia-white-beni-ourain-runner-rug-carved-relief-geometric-moroccan-berber","title":"Narmia - White Beni Ourain Runner Rug - Carved Relief Geometric Moroccan Berber Hallway Carpet | 2'5\"×9'6\" Ft | 74×290 cm","description":"\u003ch2\u003eNarmia – A Pure White Beni Ourain Runner Rug with Carved Relief Geometry\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNarmia\u003c\/strong\u003e is the essence of Moroccan minimalism. This exquisite \u003cstrong\u003ewhite Beni Ourain runner rug\u003c\/strong\u003e measuring \u003cstrong\u003e74×290 cm (2'5\"×9'6\" ft)\u003c\/strong\u003e is hand-knotted entirely from natural, undyed wool from the Beni Ourain tribal region of Morocco's Middle Atlas mountains — the extraordinary soft, ivory wool that has made \u003ca href=\"https:\/\/ounizz.com\/collections\/beni-ourain-rug\"\u003eBeni Ourain rugs\u003c\/a\u003e the most coveted Moroccan floor coverings in contemporary interior design. What makes Narmia exceptional is its design: nested concentric rectangles that create a frame-within-frame pattern entirely through pile height variation — no dye, no colour contrast, just the subtle interplay of shadow and light across the natural ivory pile. The effect is almost architectural — tactile, three-dimensional, and endlessly sophisticated.\u003c\/p\u003e\n\u003ch2\u003eThe Carved Relief Technique: Light and Shadow in Wool\u003c\/h2\u003e\n\u003cp\u003eThe pattern in Narmia is achieved through one of the most skilled techniques in Berber rug-making: \u003cstrong\u003ecarved pile relief\u003c\/strong\u003e. Rather than using different coloured wools, the weaver creates the geometric design by knotting sections of the pile to different heights — lower pile areas catch less light and appear subtly darker, while higher pile sections glow brighter. The result is a pattern visible only in natural or raking light, shifting and revealing itself differently throughout the day. This requires extraordinary skill and represents the pinnacle of \u003cstrong\u003eBeni Ourain rug-making\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eWhy Beni Ourain for a Hallway Runner?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtraordinary softness underfoot:\u003c\/strong\u003e Beni Ourain wool from Atlas mountain sheep is among the softest natural wool in the world. A hallway with a Beni Ourain runner transforms every passage through the home into a sensory experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural ivory brightens narrow spaces:\u003c\/strong\u003e The pure undyed ivory tone reflects light beautifully, making hallways and corridors feel wider and more luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile with any palette:\u003c\/strong\u003e A white Beni Ourain runner integrates effortlessly with any wall colour, floor material or door colour — the ultimate neutral hallway rug.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarved relief adds depth without colour:\u003c\/strong\u003e The subtle geometric pattern gives visual interest and texture without adding colour — perfect for design-led interiors where restraint is the point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural durability:\u003c\/strong\u003e High lanolin content makes Beni Ourain wool naturally dirt-resistant and easy to maintain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere to Use Narmia\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHallway or corridor:\u003c\/strong\u003e Narmia's natural purpose — 74 cm width is ideal for most hallways.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeside a bed:\u003c\/strong\u003e Run along the side or foot of a king or queen bed — stepping onto this softness first thing in the morning is a luxury that transforms a bedroom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKitchen runner:\u003c\/strong\u003e In a white, grey or wood-toned kitchen, Narmia adds warmth and texture without visual disruption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong open-plan space:\u003c\/strong\u003e Use to visually divide or lead the eye through a long open-plan area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBathroom luxury:\u003c\/strong\u003e Beside a freestanding bath or double vanity — spa-level softness and warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExplore Our Moroccan Rug Collections\u003c\/h2\u003e\n\u003cp\u003eNarmia is part of our curated selection of authentic \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-rug\"\u003eMoroccan rugs\u003c\/a\u003e. Explore our full range of \u003ca href=\"https:\/\/ounizz.com\/collections\/beni-ourain-rug\"\u003eBeni Ourain rugs\u003c\/a\u003e and \u003ca href=\"https:\/\/ounizz.com\/collections\/top-selling-rugs\"\u003etop-selling rugs\u003c\/a\u003e. Discover more with our \u003ca href=\"https:\/\/ounizz.com\/collections\/beni-mrirt-rugs\"\u003eBeni Mrirt rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/ounizz.com\/collections\/azilal-white-rugs\"\u003eAzilal rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-boujad-rug\"\u003eBoujad rugs\u003c\/a\u003e and \u003ca href=\"https:\/\/ounizz.com\/collections\/vintage-rugs\"\u003evintage rugs\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eCaring for Your Beni Ourain Runner\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum with suction only — no beater bar on the natural wool pile.\u003c\/li\u003e\n\u003cli\u003eRotate periodically if the runner receives uneven foot traffic.\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with cold water — never rub or scrub the ivory pile.\u003c\/li\u003e\n\u003cli\u003eProfessional hand-washing recommended for deep cleaning.\u003c\/li\u003e\n\u003cli\u003eUse a non-slip rug pad to keep the runner safely in position.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eName\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNarmia\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e74×290 cm | 2'5\"×9'6\" ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBeni Ourain Moroccan Berber Runner Rug\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e100% Natural Undyed Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHand-knotted, carved relief pile\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMorocco (Beni Ourain region, Middle Atlas)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePure white \/ natural ivory (no dye)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCarved Relief Geometric \/ Minimalist\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUnique\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes – one of a kind\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"OunizZ","offers":[{"title":"Default Title","offer_id":47870324146402,"sku":null,"price":364.69,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/2059\/0497\/files\/1_9bca3325-d27a-45f8-b49e-a793d0312c1f.jpg?v=1780938043","url":"https:\/\/ounizz.com\/en-ch\/products\/narmia-white-beni-ourain-runner-rug-carved-relief-geometric-moroccan-berber","provider":"OunizZ","version":"1.0","type":"link"}