Beni Ourain Rugs: Authentic Moroccan Craft

Consult the description for further insights

A soft plush colorful Beni Ourain rug in a living room with emerald green sofa, the rug features a nude pink color as a base and a soft orange and a pastel red, it looks fluffy and thick.

Beni Ourain Rugs: Authentic Moroccan Craft (Click here)

Discover the timeless elegance of Beni Ourain rugs, handwoven by Berber artisans in Morocco’s Atlas Mountains. Renowned for their plush, cloud-like pile and iconic black-and-white geometric patterns, our Beni Ourain rugs bring unparalleled softness and style to any home. Sourced directly from skilled weavers, each rug is a unique masterpiece, crafted with 100% natural Moroccan wool. Whether you’re in the US, Australia, Canada or Europe, our collection offers a variety of sizes and designs to elevate your living room, bedroom, or cozy nook. Transform your space with authentic Beni Ourain rugs from OunizZ.

Why Choose Beni Ourain Rugs?

Unmatched Softness: Dense, thick pile for a luxurious underfoot feel.

Authentic Craftsmanship: Hand-knotted by Berber women using centuries-old techniques.

Versatile Designs: Neutral tones and geometric patterns suit modern, Scandinavian, or boho decor.

Heirloom Quality: Durable wool ensures generations of use.

Shop Now | Free Shipping | 14-Day Returns

The History of Beni Ourain Rugs

Beni Ourain rugs originate from the Beni Ourain tribes of Morocco’s Middle Atlas, where Berber women have woven them for centuries. Traditionally used for warmth in snowy mountain villages, these shag rugs feature ivory bases with charcoal geometric motifs symbolizing protection, fertility, and tribal identity. Today, Beni Ourain rugs are globally celebrated for their minimalist elegance and plush texture, making them a favorite in US modern lofts, Australian coastal homes, and European Nordic interiors.

Why Shop Beni Ourain Rugs at Ounizz?

Direct Artisan Partnerships: We work directly with female weavers, ensuring fair wages and preserving traditional crafts.

Sustainable Materials: 100% natural, hypoallergenic wool with eco-friendly dyes.

Custom Options: Need a unique size or design? Contact us for bespoke orders.

Global Appeal: Tailored for diverse aesthetics, from US contemporary to Australian relaxed or European minimalist.

What Our Customers Say

“My 8x10 Beni Ourain rug is the softest thing I’ve ever walked on. Perfect for my Seattle living room!” – Emily T., USA

“The quality and authenticity of Ounizz’s rugs are unmatched. Love my 5x8 for my Sydney bedroom.” – Liam R., Australia

“This rug transformed my Amsterdam apartment. So cozy and stylish!” – Sophie V., Netherlands

How to Style Beni Ourain Rugs

US Modern Living Rooms: Layer a 9x12 Beni Ourain rug under a sleek sofa for a chic, textured look.

Australian Coastal Homes: Pair a 6x9 rug with natural wood and linen for relaxed elegance.

European Nordic Spaces: Place a 5x8 rug in a bedroom for minimalist warmth and softness.

Explore More Moroccan Rugs

Care Guide for Beni Ourain Rugs

Extend your rug’s lifespan with these tips:

Weekly Vacuuming: Use a suction-only setting to protect fibers.

Spot Cleaning: Blot spills with mild soap, lukewarm water, and a soft cloth.

Professional Cleaning: Schedule every 2 years with a rug specialist.

Storage: Roll (don’t fold) and store in a dry, breathable bag.

Read Full Care Guide

FAQs About Beni Ourain Rugs

Are Beni Ourain rugs pet-friendly? Yes, their durable wool resists stains and is easy to clean.

Can I use Beni Ourain rugs outdoors? No, they’re best for indoor spaces to preserve quality.

What sizes are available? Popular sizes include 5x8, 8x10, and 9x12, with custom options.

Popular Beni Ourain Rug Sizes

5x8 Beni Ourain Rug: Perfect for small bedrooms or under coffee tables.

8x10 Beni Ourain Rug: Ideal for medium living rooms or dining areas.

9x12 Beni Ourain Rug: Anchors large, open-plan spaces.

Shop Beni Ourain Rugs

Explore Related Collections

Azilal Rugs: Vibrant, boho-inspired patterns. Shop Azilal Rugs

Beni Mrirt Rugs: Textured, earthy tones. Shop Beni Mrirt Rugs

Learn More About Moroccan Craftsmanship

Curious about the artistry behind Beni Ourain rugs? Dive into their cultural significance and weaving techniques.

Guide to Moroccan Rugs

Free Shipping | 14-Day Returns | Ethically Crafted

Shipping & Returns

Shipping is Free and 15 days easy returns.

⏳ Delivery Times (After Shipping):

  • USA: 3-5 business days (Express)
  • UK & Europe: 2-4 business days (Express)
  • Australia/Canada/NZ: 5-7 business days (Express)

🔍 Note: These are estimates—occasional customs delays may apply. For full details, see our Shipping Policy & Return Policy.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.

Care Instructions:

Maintaining the Beauty of Your Authentic  Moroccan Rug: Effective Cleaning Tips

Moroccan rugs are renowned for their durability and exquisite craftsmanship, but proper maintenance is key to preserving their beauty and longevity. This article provides comprehensive guidance on how to clean Moroccan rugs.

Vacuuming Your Moroccan Rug

  1. Frequency and Technique: Frequent vacuuming is crucial, ideally without a beater bar or rotating brush. Such attachments can cause fuzzing, fraying, and even damage to the rug fibers. Instead, use a suction-only vacuum cleaner, which is more gentle on the rug’s structure.
  2. Vacuuming Wool Rugs: For wool Moroccan rugs, use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment.
  3. Gentle Approach: Vacuum slowly, steadily, and thoroughly. Ensure the vacuum has good suction to effectively remove deep-down dirt without damaging the wool.

Spot Cleaning Tips

  1. Immediate Action for Spills: Address spills quickly by absorbing the moisture with baking soda. Vacuum up the baking soda after 20 seconds and repeat until it no longer absorbs liquid.
  2. Handling Stains: For stains, blot with clean, cold water. A mixture of vinegar and water can also be effective. Avoid rubbing as it can spread the stain or damage the fibers.

Using Water for Cleaning

  1. Hand Washing Caution: While Moroccan rugs can be hand washed with cold water and laundry soap, there is a caveat. We always recommend taking your rug to a professional cleaner, especially for intricate or brightly colored designs. Professional cleaners have the expertise to handle the rugs without causing color bleeding or other damage.
  2. Rinsing and Drying: If you choose to wash the rug yourself, rinse it thoroughly, preferably with a garden hose. After washing, it's essential to dry the rug completely in the sun. Ensure that it's no longer wet or humid before placing it back on the floor to prevent mold and mildew.
  3. Post-Wash Care: Once the rug is dry, brush it with a plastic hand brush or a clean BBQ brush. This helps to remove any excess wool and restores the rug’s brightness and texture.

Using a Dyson Vacuum

  1. Dyson Vacuum Use: It is safe to use a Dyson vacuum on Moroccan rugs. However, opt for a gentle brush attachment to avoid damage.

Taking care of your Moroccan rug requires a delicate balance of regular cleaning and professional care, especially when it comes to using water. While some maintenance can be done at home, professional cleaning is recommended to preserve the rug's colors and craftsmanship. Proper cleaning extends the life of your rug, ensuring it remains a beautiful and valuable part of your home décor for years to come.

Don't hesitate to contact us for more instructions or infos about cleaning moroccan berber rugs.

Happy Customers ❤