{"product_id":"hacla-8x11-moroccan-rug-deep-purple-multicolor-boujad-berber","title":"Hacla - 8x11 Moroccan Rug - Deep Purple Multicolor Boujad Berber Handwoven Wool Carpet | 7'5\"×10'7\" Ft | 227×323 cm","description":"\u003cdiv class=\"product-description\"\u003e\n\n\u003ch2\u003eHacla – A Dramatic 8x11 Moroccan Rug in Deep Purple with Bold Abstract Silhouettes\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eHacla\u003c\/strong\u003e is one of the most dramatic and visually striking pieces in our entire collection. This exceptional \u003cstrong\u003e8x11 Moroccan rug\u003c\/strong\u003e measures \u003cstrong\u003e227×323 cm (7'5\"×10'7\" ft)\u003c\/strong\u003e and represents the \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-boujad-rug\"\u003eBoujad Berber rug\u003c\/a\u003e tradition at its most theatrical and powerful. Hand-knotted by Berber women in the Middle Atlas mountains of Morocco using 100% natural wool, Hacla is structured into three bold zones: the upper section features large, haunting white and cream abstract silhouette shapes — vessel forms, figures, and totemic outlines — floating against the deep violet-purple background like ancient cave paintings translated into wool. The middle band presents a row of striking orange and black diamond motifs. The lower third explodes into a vivid multicolor horizontal stripe section in forest green, burnt orange, hot pink, black and white. This three-part composition gives Hacla a rhythmic, almost cinematic quality — a \u003cstrong\u003epurple Moroccan rug\u003c\/strong\u003e that tells a story with every glance.\u003c\/p\u003e\n\n\u003ch2\u003ePurple Moroccan Rugs: The Rarest of the Rare\u003c\/h2\u003e\n\n\u003cp\u003ePurple is among the most coveted and rarest background colours in the entire world of \u003cstrong\u003eMoroccan Berber rugs\u003c\/strong\u003e. In natural dyeing traditions, deep purple and violet tones are among the most difficult to achieve and the most labour-intensive to produce — which is why purple-ground \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-boujad-rug\"\u003eBoujad rugs\u003c\/a\u003e are exceptionally scarce. When they do appear, they are immediately recognised as exceptional by collectors and interior designers alike. Hacla's deep violet-purple background ranges from warm magenta-purple to cool aubergine, with the natural dye giving the colour a depth and complexity that shifts beautifully in different lighting conditions.\u003c\/p\u003e\n\n\u003cp\u003eCombined with the ghostly white silhouettes in the upper section, Hacla has a quality that is simultaneously ancient and contemporary — reminiscent of both prehistoric rock art and modern graphic design. It is a \u003cstrong\u003ecolourful Moroccan rug\u003c\/strong\u003e that challenges the conventional understanding of what a floor covering can be.\u003c\/p\u003e\n\n\u003ch2\u003eThe Three-Zone Composition: Reading Hacla's Visual Story\u003c\/h2\u003e\n\n\u003cp\u003eHacla's three-zone composition is one of the most intentional and structured designs in our collection:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUpper zone — White silhouettes:\u003c\/strong\u003e The large abstract forms against the purple ground carry deep symbolic weight in Amazigh culture. Vessel and figure shapes are ancient protective symbols, representing the home, the feminine, and the continuity of life. Their white-on-purple contrast creates a powerful, near-spiritual visual impact.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMiddle zone — Diamond row:\u003c\/strong\u003e The row of orange and black diamonds separates the two narrative zones, acting as a visual bridge and a protective talisman — the diamond (lozenge) being the fundamental symbol of Amazigh weaving across all North African traditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLower zone — Multicolor stripes:\u003c\/strong\u003e The dense stripe band at the bottom grounds the composition with earthy colour and horizontal energy, completing a visual progression from spiritual (white\/purple) through protective (diamonds) to vital (multicolor stripes).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Hacla is an Exceptional Moroccan Rug\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRare deep purple ground:\u003c\/strong\u003e Purple-ground Boujad rugs are among the rarest and most sought-after in the world — Hacla is a true collector's trophy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThree-zone graphic composition:\u003c\/strong\u003e The structured three-part design gives Hacla a narrative depth and visual complexity that is extraordinary in handmade Berber rugs.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% natural wool:\u003c\/strong\u003e Thick, plush, naturally temperature-regulating wool from Atlas mountain sheep.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHand-knotted:\u003c\/strong\u003e Every knot tied individually by hand, creating exceptional density and durability.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNatural dyes:\u003c\/strong\u003e The deep purple, vibrant whites, orange diamonds and multicolor stripes — all achieved through traditional natural dyeing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnique:\u003c\/strong\u003e Once sold, Hacla will never be reproduced. It is a singular handmade artwork.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEthically woven:\u003c\/strong\u003e Made by artisan women in rural Moroccan cooperatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eStyling Hacla: How to Design Around a Purple Moroccan Rug\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWhite walls, simple furniture:\u003c\/strong\u003e The most powerful way to display Hacla. Against white walls, the deep purple and white silhouettes create a gallery-quality impact. Keep furniture minimal — let Hacla be the art.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDark, moody interior:\u003c\/strong\u003e In a room with charcoal grey, dark green or deep navy walls, Hacla's purple ground feels rich, sophisticated and deeply atmospheric.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEclectic maximalist:\u003c\/strong\u003e Pull the orange, green, and pink from the stripe section — terracotta cushions, forest green plants, pink ceramics — and let Hacla anchor the room with its purple drama.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBedroom statement:\u003c\/strong\u003e Under a king-size bed, Hacla creates one of the most dramatic and memorable bedroom environments imaginable — particularly stunning in a white or neutral bedroom.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eExplore Our Moroccan Rug Collections\u003c\/h2\u003e\n\n\u003cp\u003eHacla is part of our curated collection of authentic \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-rug\"\u003eMoroccan rugs\u003c\/a\u003e. Browse our \u003ca href=\"https:\/\/ounizz.com\/collections\/top-selling-rugs\"\u003etop-selling rugs\u003c\/a\u003e, our full range of \u003ca href=\"https:\/\/ounizz.com\/collections\/moroccan-boujad-rug\"\u003eBoujad rugs\u003c\/a\u003e, and our \u003ca href=\"https:\/\/ounizz.com\/collections\/8x10-rugs\"\u003e8x10 rugs\u003c\/a\u003e collection. Looking for a larger size? Explore our \u003ca href=\"https:\/\/ounizz.com\/collections\/9x12-rugs\"\u003e9x12 rugs\u003c\/a\u003e. For more sizes, see our \u003ca href=\"https:\/\/ounizz.com\/collections\/6x9-rug\"\u003e6x9 rugs\u003c\/a\u003e and \u003ca href=\"https:\/\/ounizz.com\/collections\/3x5-rugs\"\u003e3x5 rugs\u003c\/a\u003e. Discover more Berber traditions with our \u003ca href=\"https:\/\/ounizz.com\/collections\/beni-ourain-rug\"\u003eBeni Ourain rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/ounizz.com\/collections\/beni-mrirt-rugs\"\u003eBeni Mrirt rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/ounizz.com\/collections\/azilal-white-rugs\"\u003eAzilal rugs\u003c\/a\u003e and \u003ca href=\"https:\/\/ounizz.com\/collections\/vintage-rugs\"\u003evintage rugs\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eCaring for Your Moroccan Wool Rug\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVacuum regularly with suction only — no beater bar.\u003c\/li\u003e\n  \u003cli\u003eRotate every 6 months for even wear and colour preservation.\u003c\/li\u003e\n  \u003cli\u003eBlot spills immediately with cold water and mild detergent — never rub.\u003c\/li\u003e\n  \u003cli\u003eProfessional hand-washing strongly recommended for deep cleaning.\u003c\/li\u003e\n  \u003cli\u003eUse a quality rug pad underneath to prevent slipping and protect your floor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eName\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHacla\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e227×323 cm | 7'5\"×10'7\" ft\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBoujad Moroccan Berber Rug\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e100% Natural Wool\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eConstruction\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHand-knotted\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMorocco (Boujad region, Middle Atlas)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDominant Colour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDeep purple \/ violet \/ magenta with white, orange and multicolor accents\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyle\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eThree-Zone Graphic Tribal Boujad\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNew\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eUnique\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes – one of a kind\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003c\/div\u003e","brand":"OunizZ","offers":[{"title":"Default Title","offer_id":47827499352290,"sku":null,"price":15191.34,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0497\/2059\/0497\/files\/hacla-8x11-moroccan-rug-deep-purple-multicolor-boujad-berber-handwoven-wool-carpet-75107-ft-227323-cm-2210772.jpg?v=1779781872","url":"https:\/\/ounizz.com\/en-se\/products\/hacla-8x11-moroccan-rug-deep-purple-multicolor-boujad-berber","provider":"OunizZ","version":"1.0","type":"link"}