• Person holding up a two-tone Beni Ourain Moroccan rug outdoors, displaying its 196x280 cm size - large irregular blocks of soft blush-rose and natural ivory/white wool arranged in an organic patchwork composition, separated by thin grey-blue grid lines throughout, with knotted tasselled fringe at both ends
  • Close-up of a Beni Ourain patchwork rug showing the extraordinary softness of the natural wool pile with large blush-rose and ivory wool blocks side by side, separated by a thin grey grid - an organic, textural two-tone block composition reminiscent of abstract stone or cobblestone
  • Top-down view of a Fareja Beni Ourain Moroccan patchwork rug showing the full block composition - varying-sized rectangular blush-rose and ivory wool sections arranged in an irregular organic grid pattern, with natural tasselled fringe visible at the top edge
  • Authentic Beni Ourain Moroccan rug 196x280 cm laid flat - two-tone block patchwork in soft blush-rose and natural ivory/white wool with a grey-blue grid, handwoven in Morocco by Beni Ourain Berber women
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
  • Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm - OunizZ
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Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm

Fareja - Ivory & Blush Beni Ourain Rug - Two-Tone Block Patchwork Moroccan Berber Carpet | 6'5"x9'2" Ft | 196x280 cm

€863,20 EUR
€1.439,83 EUR €863,20 EUR
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Full Description (Click to Read)

Fareja – An Ivory and Blush Beni Ourain Rug with a Two-Tone Block Patchwork Design

Fareja is one of the most visually distinctive pieces in our Beni Ourain rug collection. Measuring 196x280 cm (6'5"x9'2" ft), this exceptional Moroccan Berber rug is hand-knotted entirely in 100% natural wool from the Beni Ourain tribal region of Morocco's Middle Atlas mountains. Its design sets it apart immediately: rather than the geometric diamonds or horizontal stripes that characterise many classic Beni Ourain rugs, Fareja presents a bold two-tone block patchwork composition in which large, irregular rectangular sections of soft blush-rose wool and natural ivory/white wool are arranged organically across the entire field, separated by a thin running grid of grey-blue lines. The result is a piece that simultaneously references the ancient traditions of Berber textile design and the organic, earthy aesthetic of contemporary design.

The patchwork block pattern in Fareja is genuinely unusual within the Beni Ourain canon. While the tradition is most commonly associated with diamond lattices and minimalist linear motifs, the weaver of Fareja has instead worked with the natural colour variation of undyed Atlas mountain wool itself as the primary design element, creating a composition in which the two natural tones of the wool — warm blush and cool ivory — become the pattern. This approach has strong precedents in Amazigh textile history, where the natural pigmentation of the sheep was often used directly as a compositional tool without the need for dye.

Two-Tone Natural Wool: The Palette of Fareja

The two tones in Fareja are not dyed. They are the result of using wool from sheep with different natural fleece colours — the warmer, slightly rosy blush tone comes from a naturally pigmented fleece, while the cooler ivory and white sections use the classic undyed Beni Ourain base wool. This approach gives Fareja a warmth and depth that dyed rugs can rarely match: because the colour is inherent in the fibre itself, it has an organic, three-dimensional quality that shifts subtly in different light conditions. In morning light, the blush sections warm and deepen; in cooler, northern light, the ivory sections become more dominant and the contrast between the two tones is at its most graphic.

The thin grey-blue grid that separates the blocks is a further nuance: rather than outlining or framing the blocks in a heavy, dominant colour, the grid lines are deliberately understated, allowing the patchwork blocks themselves to be the focus. The effect is almost like looking at a hand-drawn architectural plan — an impression reinforced by the irregular sizing of the blocks, which follows no mechanical pattern but instead reflects the organic decision-making of the individual weaver.

The Block Patchwork Composition: Organic, Abstract, Architectural

Fareja's block composition occupies a fascinating design territory that is simultaneously abstract and architectural. The varying sizes of the rectangular blocks — some larger and more dominant, others smaller and more recessive — create a visual rhythm that is neither too regular (which would feel mechanical) nor too chaotic (which would feel unresolved). Instead, the blocks settle into a satisfying irregular order that rewards extended looking: the longer you spend with Fareja, the more the individual relationships between blocks reveal themselves. This is the characteristic quality of a hand-knotted rug made by a single weaver working intuitively: the composition has an intelligence and sensitivity that no algorithm could produce.

In contemporary interior design terms, this quality places Fareja in the same category as some of the most coveted handmade rugs in the market — pieces where the design is irreducibly tied to the making process, and where the evidence of the maker's hand is not a flaw but the entire point.

Why Choose an Authentic Beni Ourain Rug?

  • Extraordinary softness: Beni Ourain wool from Atlas mountain sheep is among the softest natural fibres in the world. The pile of Fareja — built from layer upon layer of hand-knotted natural wool — is luxuriously thick and soft underfoot.
  • Naturally warm and versatile palette: The blush-rose and ivory two-tone palette of Fareja is among the most interior-friendly colour combinations possible — warm enough to add character to a neutral room, muted enough to work alongside almost any other colour.
  • A genuinely unique design: The patchwork block composition of Fareja is not a standard Beni Ourain template. It is the product of a specific weaver's creative choices at a specific moment in time, which means no piece exactly like this one will ever be made again.
  • Natural durability: High lanolin content in the wool gives Beni Ourain rugs a naturally water- and dirt-resistant quality, making them far easier to live with than their luxurious appearance might suggest.
  • Cultural depth: Every authentic Beni Ourain rug carries centuries of Amazigh weaving tradition. Fareja's use of natural two-tone wool connects directly to the oldest Berber textile practices, where colour came from the sheep, not the dye pot.

Styling Fareja: Where This Rug Works Best

  • Living room statement piece: Fareja's two-tone block pattern gives any living room an immediate focal point — warm enough to feel inviting, graphic enough to feel considered. It works especially well in rooms with natural wood furniture, warm plaster walls, or linen upholstery.
  • Bedroom foundation: The soft blush-rose and ivory palette is particularly beautiful in a primary bedroom, where its warmth and tactile quality create a space of genuine comfort and visual sophistication.
  • Dining room anchor: Under a dining table, Fareja's block composition holds its own without competing with the table itself — the organic irregularity of the blocks reads as interesting and considered rather than distracting.
  • Bohemian or eclectic interior: Fareja's organic block patchwork works especially well in layered, eclectic spaces where it can be read as a contemporary textile object alongside other collected pieces.
  • Minimalist warm interior: In a pared-back, warm neutral room, Fareja provides all the visual interest the space needs — its two-tone wool blocks function as an abstract painting on the floor.

Explore Our Moroccan Rug Collections

Fareja is part of our curated selection of authentic Moroccan rugs. Explore our full range of Beni Ourain rugs and our top-selling rugs. Discover more with our Beni Mrirt rugs, Azilal rugs, Boujad rugs and our vintage rugs. For more room-size options see our 6x9 rugs collection.

Caring for Your Beni Ourain Rug

  • Vacuum regularly using suction only — avoid a rotating beater bar directly on the natural wool pile.
  • Rotate periodically in high-traffic areas to ensure even wear.
  • Blot spills immediately with cold water and a clean cloth — never rub.
  • Professional hand-washing is strongly recommended over machine cleaning for deep cleans.
  • Air occasionally outdoors in shaded, dry conditions to keep the natural wool fresh.

Product Specifications

Name Fareja
Size 196x280 cm | 6'5"x9'2" ft
Type Beni Ourain Moroccan Berber Rug
Material 100% Natural Wool (undyed two-tone)
Construction Hand-knotted
Origin Morocco (Beni Ourain region, Middle Atlas)
Colours Blush-rose and ivory/white natural wool blocks with grey-blue grid
Style Two-Tone Block Patchwork Beni Ourain
Condition New
Unique Yes — one of a kind

Size of the Rug

6'5"x9'2" Ft | 196x280 cm

Materials

100% Natural Wool

When will I receive the rug?

After you place your order, we prepare the rug for shipping within 1-3 days. We then hand it to DHL, and you'll receive the tracking number by email. Shipping usually takes:

  • 3-5 business days to the US.
  • 5-7 business days to Australia, Canada, and New Zealand.
  • 2-4 business days to the UK and Europe.

For more information, please visit our Shipping Policy.

Can I use any vacuum on this rug?

For wool Moroccan rugs, it is recommended to use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment. For detailed care instructions, please visit our Cleaning Instructions page.

Can I have this rug in a different size?

Yes, we do take custom orders for this rug. Please contact us by email at contact@ounizz.com to get a quote and more information about custom orders. Or click here to contact us.

Are there any chemicals on the rug?

No, we don't use any chemicals in our rugs. They are washed multiple times before they reach you to ensure they are clean and safe.

Can I put this rug in a washing machine?

No, please do not put it in a washing machine or dryer. We recommend only spot cleaning or using professional rug cleaners.

Do I have to pay for shipping?

No, shipping is free worldwide.

Do I have to pay import taxes?

🌍 No Import Taxes for These Countries! ✅

🇺🇸 United States: No import taxes!

🇬🇧 United Kingdom: No import taxes – we cover them for you!

🇦🇺 Australia: No import taxes – we cover them for you!

🇨🇦 Canada: No import taxes – we cover them for you!

🇪🇺 Europe: No import taxes – we cover them for you!

📌 For Other Countries: Import taxes may apply. Please check with your local customs authority for more details.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.
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Customer Reviews

Overall rating: 4.9 / 5 from 293 reviews.

Customer photo review of Lamaa - Red Berber Moroccan Rug 6x10 | Authentic Boujad handmade Moroccan Carpet | 6'17x10'10 Ft | 188x308 cm

I absolutely love my Moroccan handmade Carpet which arrived a few days ago. The whole process of purchasing this Carpet was very smooth from start to finish. After placing my order, I received a WhatsApp message from Sonia to check on some details to ensure delivery. Being able to communicate this way, resulted in my also receiving a complementary doormat to compensate for my not receiving a 10% discount as I was a first time Customer. I absolutely love this Carpet from the vibrant colours to how soft it is and I also like knowing that it was ethically made. Recommend 100%

Jan B. 5/5

Lamaa - Red Berber Moroccan Rug 6x10 | Authentic Boujad handmade Moroccan Carpet | 6'17x10'10 Ft | 188x308 cm

Customer photo review of Khalita | 6x9 Moroccan Rug Beni Ourain | 6'72x9'84 Ft | 205x300 cm

Our rug arrived remarkably well packaged for shipping, in pristine condition, exactly as shown. Very high quality. Looks great in our "playroom" and will be showcased further when we pull it farther into the room once our kiddo ages out of the play mat station. 10/10 would recommend.

Hilary D. 5/5 Verified

Khalita | 6x9 Moroccan Rug Beni Ourain | 6'72x9'84 Ft | 205x300 cm

Customer video review of Lamsa - Moroccan Rug 5x8 Beni Ouarain | Authentic Berber Handmade Bedroom Rug | 8'66x5'25 Ft | 2,64x1,60 m

Easy and efficient purchasing. Questions answered quickly. Carpets are clean, plush, beautifully handmade and well-priced. I was challenged with trying to make a tiny NYC apartment feel stylish and cozy and they're the perfect antidote to all the factory made copies. The look is luxxe, soulful and enduring. I bought 4 at incredible prices and they were perfect.

Tracy P. 5/5 Verified

Lamsa - Moroccan Rug 5x8 Beni Ouarain | Authentic Berber Handmade Bedroom Rug | 8'66x5'25 Ft | 2,64x1,60 m

Customer photo review of Louline | Classic Black & White Beni Ourain 6x9 Moroccan Rug | Berber Handmade Wool Carpet | 6'89x9'58 Ft | 210x292 cm

We went to Morocco last year and fell absolutely in love with your country and its people. We bought several rugs at a fair-trade shop in Fez, and upon our return, I kept researching Moroccan rugs. That’s when I read your story. I feel so strongly that your business should be supported. Thank you for helping preserve these vital traditions which I consider a treasure for all of humanity, and thank you for giving these beautiful women artisans a chance at having a better life. Valery Brouwer

Valery B. 5/5 Verified

Louline | Classic Black & White Beni Ourain 6x9 Moroccan Rug | Berber Handmade Wool Carpet | 6'89x9'58 Ft | 210x292 cm