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Narmia - White Beni Ourain Runner Rug - Carved Relief Geometric Moroccan Berber Hallway Carpet | 2'5"×9'6" Ft | 74×290 cm

Narmia - White Beni Ourain Runner Rug - Carved Relief Geometric Moroccan Berber Hallway Carpet | 2'5"×9'6" Ft | 74×290 cm

Regular price €396,30 EUR
Regular price €475,92 EUR Sale price €396,30 EUR
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Full Description (Click to Read)

Narmia – A Pure White Beni Ourain Runner Rug with Carved Relief Geometry

Narmia is the essence of Moroccan minimalism. This exquisite white Beni Ourain runner rug measuring 74×290 cm (2'5"×9'6" ft) is hand-knotted entirely from natural, undyed wool from the Beni Ourain tribal region of Morocco's Middle Atlas mountains — the extraordinary soft, ivory wool that has made Beni Ourain rugs the most coveted Moroccan floor coverings in contemporary interior design. What makes Narmia exceptional is its design: nested concentric rectangles that create a frame-within-frame pattern entirely through pile height variation — no dye, no colour contrast, just the subtle interplay of shadow and light across the natural ivory pile. The effect is almost architectural — tactile, three-dimensional, and endlessly sophisticated.

The Carved Relief Technique: Light and Shadow in Wool

The pattern in Narmia is achieved through one of the most skilled techniques in Berber rug-making: carved pile relief. Rather than using different coloured wools, the weaver creates the geometric design by knotting sections of the pile to different heights — lower pile areas catch less light and appear subtly darker, while higher pile sections glow brighter. The result is a pattern visible only in natural or raking light, shifting and revealing itself differently throughout the day. This requires extraordinary skill and represents the pinnacle of Beni Ourain rug-making.

Why Beni Ourain for a Hallway Runner?

  • Extraordinary softness underfoot: Beni Ourain wool from Atlas mountain sheep is among the softest natural wool in the world. A hallway with a Beni Ourain runner transforms every passage through the home into a sensory experience.
  • Natural ivory brightens narrow spaces: The pure undyed ivory tone reflects light beautifully, making hallways and corridors feel wider and more luminous.
  • Versatile with any palette: A white Beni Ourain runner integrates effortlessly with any wall colour, floor material or door colour — the ultimate neutral hallway rug.
  • Carved relief adds depth without colour: The subtle geometric pattern gives visual interest and texture without adding colour — perfect for design-led interiors where restraint is the point.
  • Natural durability: High lanolin content makes Beni Ourain wool naturally dirt-resistant and easy to maintain.

Where to Use Narmia

  • Hallway or corridor: Narmia's natural purpose — 74 cm width is ideal for most hallways.
  • Beside a bed: Run along the side or foot of a king or queen bed — stepping onto this softness first thing in the morning is a luxury that transforms a bedroom.
  • Kitchen runner: In a white, grey or wood-toned kitchen, Narmia adds warmth and texture without visual disruption.
  • Long open-plan space: Use to visually divide or lead the eye through a long open-plan area.
  • Bathroom luxury: Beside a freestanding bath or double vanity — spa-level softness and warmth.

Explore Our Moroccan Rug Collections

Narmia is part of our curated selection of authentic Moroccan rugs. Explore our full range of Beni Ourain rugs and top-selling rugs. Discover more with our Beni Mrirt rugs, Azilal rugs, Boujad rugs and vintage rugs.

Caring for Your Beni Ourain Runner

  • Vacuum with suction only — no beater bar on the natural wool pile.
  • Rotate periodically if the runner receives uneven foot traffic.
  • Blot spills immediately with cold water — never rub or scrub the ivory pile.
  • Professional hand-washing recommended for deep cleaning.
  • Use a non-slip rug pad to keep the runner safely in position.

Product Specifications

Name Narmia
Size 74×290 cm | 2'5"×9'6" ft
Type Beni Ourain Moroccan Berber Runner Rug
Material 100% Natural Undyed Wool
Construction Hand-knotted, carved relief pile
Origin Morocco (Beni Ourain region, Middle Atlas)
Colour Pure white / natural ivory (no dye)
Style Carved Relief Geometric / Minimalist
Unique Yes – one of a kind

Size of the Rug

2'5"×9'6" Ft | 74×290 cm

Materials

100% Natural Wool

When will I receive the rug?

After you place your order, we prepare the rug for shipping within 1-3 days. We then hand it to DHL, and you'll receive the tracking number by email. Shipping usually takes:

  • 3-5 business days to the US.
  • 5-7 business days to Australia, Canada, and New Zealand.
  • 2-4 business days to the UK and Europe.

For more information, please visit our Shipping Policy.

Can I use any vacuum on this rug?

For wool Moroccan rugs, it is recommended to use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment. For detailed care instructions, please visit our Cleaning Instructions page.

Can I have this rug in a different size?

Yes, we do take custom orders for this rug. Please contact us by email at contact@ounizz.com to get a quote and more information about custom orders. Or click here to contact us.

Are there any chemicals on the rug?

No, we don't use any chemicals in our rugs. They are washed multiple times before they reach you to ensure they are clean and safe.

Can I put this rug in a washing machine?

No, please do not put it in a washing machine or dryer. We recommend only spot cleaning or using professional rug cleaners.

Do I have to pay for shipping?

No, shipping is free worldwide.

Do I have to pay import taxes?

🌍 No Import Taxes for These Countries!

🇺🇸 United States: No import taxes!

🇬🇧 United Kingdom: No import taxes – we cover them for you!

🇦🇺 Australia: No import taxes – we cover them for you!

🇨🇦 Canada: No import taxes – we cover them for you!

🇪🇺 Europe: No import taxes – we cover them for you!

📌 For Other Countries: Import taxes may apply. Please check with your local customs authority for more details.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.
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