Kimma | Luxurious Beni Mrirt Moroccan Rug - Plush Bedroom Shag Elegance - Custom-Size

Skip to product information
1 of 11
Regular price £295.13 GBP
Regular price £590.26 GBP Sale price £295.13 GBP
50% OFF Sold out
FREE Shipping.

Custom-Size Rug – Made Just for You

Size
  • 100% Handmade with love
  • Secure Payment
  • Human Support - No AI

Full Description (Click to Read)

Transform your bedroom into a sanctuary of style and comfort with the luxurious Beni Mrirt Moroccan rug. Handcrafted with the finest natural dyed wool, this plush rug for bedroom brings the rich heritage of Morocco’s Middle Atlas Mountains into your home. Its soft rugs for bedroom texture and thick pile make it the perfect bedroom area rug for adding warmth and sophistication.

What is a Beni Mrirt Rug?

A Beni Mrirt rug is a premium handwoven wool rug originating from the Beni Mrirt region in Morocco’s Middle Atlas Mountains. Known for their exceptional quality, these Berber rugs are crafted using densely knotted double knots, creating a fluffy rug for bedroom with a silky, luxurious feel. Renowned as “noble rugs,” they stand out among moroccan rugs for sale for their durability and elegance.

History and Quality of Beni Mrirt Rugs

Rich Heritage

The history of the Beni Mrirt rug dates back centuries, rooted in the traditions of Berber artisans. Woven by skilled women on vertical looms using a metal comb, these traditional Moroccan carpets reflect a family legacy passed down through generations. The wool, sourced from local sheep known for their superior fleece, undergoes meticulous cleaning—four times by hand—before drying under the sun for weeks, ensuring a high-quality area rug that lasts.

Exceptional Craftsmanship

What sets the Beni Mrirt rug apart is its luxury shag carpet texture, achieved through dense knotting and premium wool. This high-end rug offers an ultra-soft bedroom rug experience, making it ideal for a master bedroom rug or large bedroom rug. Its plush rugs for bedroom quality and vibrant design make it a standout colorful boho rug for any space.

Design and Features

This moroccan shag rug boasts a unique Berber design, handwoven with natural dyed wool for an authentic moroccan wool rug look. Its thick carpet for bedroom pile adds coziness, perfect as a rug size for king bedroom or 8x10 rug bedroom. The handwoven rug is tied, buckled, and twisted for durability, ensuring it complements your bedroom plush rugs collection.

Custom Options and Shipping

Experience the freedom of customization with our made to measure rugs. This custom size area rug is crafted exclusively for you, taking 6-8 weeks after payment via PayPal, Visa, Mastercard, AMEX, Apple Pay, or bank transfer. Enjoy free worldwide shipping via DHL or FedEx. Note that custom orders are non-cancelable or refundable unless delays exceed the timeframe or the item differs from the image. Variations in color and size may occur due to monitor differences and the handmade nature.

Wholesale and Support

Order five or more luxury area rugs to unlock wholesale pricing—contact us for details. For maintenance, visit our cleaning instruction page. Learn more about Moroccan Berber carpets on our blog or explore Moroccan rug traditions. Customize your design by contacting us here.

When will I receive the rug?

Custom-Size Rugs – Made Just for You

Once you place your order, we begin the process of creating your custom rug. This involves dyeing the wool and hand-weaving the rug, which takes 8-12 weeks to complete. After your rug is ready, we prepare it for shipping and hand it over to DHL, just like our ready-to-ship rugs. You'll receive a tracking number by email once it's shipped.

Shipping times are as follows:

  • 3-5 business days to the US
  • 5-7 business days to Australia, Canada, and New Zealand
  • 2-4 business days to the UK and Europe

For more information, please visit our Shipping Policy.

Materials

100% Natural Wool

View full details

Directly from the Weavers

The journey of 10 weeks making our Rugs

Step 1: Preparing the Wool - From Raw Fleece to Fine Yarn

The wool is carefully combed to remove any debris and to align the fibers. This is a delicate process that requires patience and attention to detail, ensuring that only the finest, cleanest fibers are used. Next, the wool is carded—a technique that further aligns and separates the fibers, creating a soft, airy material that’s ready for spinning.

Step 2: Dyeing the Wool - Infusing Nature’s Colors

The next step in our journey is dyeing the wool. This process involves dipping the wool into our handcrafted natural dyes, which are heated over an open fire. As you’ll see in the accompanying GIF, the wool is carefully stirred to ensure even coloration. This step is crucial for achieving the deep, rich colors that make our Beni Ourain rugs stand out. We take great care to avoid any chemicals, ensuring that each rug is as natural and safe as possible, from the fibers to the final product.

Design sans titre (2) (1).gif__PID:1d146fc7-d5dd-46e5-8a08-ed036e3032bf

Step 3: Weaving the Rug - Crafting Beauty Knot by Knot

Weaving a Beni Ourain rug is an intricate and labor-intensive process that demands skill, patience, and precision. Each rug is crafted knot by knot, a technique that has been passed down through generations. Creating a 6x9 ft rug can take anywhere from 4 to 6 weeks, depending on the complexity of the design. Our talented weavers are among the few in the market who can replicate a design from a picture with up to 95% accuracy, a feat that’s nearly impossible to achieve elsewhere. This dedication to craftsmanship ensures that every rug we produce is of the highest quality, truly a work of art.

Step 4: Trimming the Rug - Perfecting the Pile

Before the rug is washed, we meticulously trim the piles using large hand scissors to ensure they are even. This step requires great skill and precision, as the weaver trims each section carefully to achieve the desired texture and smoothness. By evening out the pile, we enhance the softness and uniformity of the rug, ensuring it not only looks perfect but feels luxurious underfoot. This final touch adds to the rug's beauty and durability, making it truly one-of-a-kind before moving on to the washing process.

Design sans titre (3) (1).gif__PID:af381d14-6fc7-45dd-86e5-4a08ed036e30

Step 5: Washing the Rug - Ensuring Purity and Safety

Washing the rug is one of the most critical steps in our process. Sadly, 80% of rugs on the market are never washed, and of the 19% that are, many are treated with harmful chemicals to enhance their appearance. At our workshop, we wash each rug 4 to 5 times using only water and natural soap. This thorough washing not only purifies the rug but also ensures that it is safe for your home. We want you to have peace of mind knowing that your rug is free from harmful chemicals and truly clean.

Design sans titre (8) (2).gif__PID:9e89d846-69db-44f4-bd2f-33a43ea1a855

Step 6: Drying the Rug - Embracing the Sun’s Warmth

After washing, our rugs are carefully hung under the Moroccan sun to dry. This natural drying process takes 2 to 4 days, depending on the weather. We let the sun do its work, slowly and gently, ensuring that each rug is dried evenly and thoroughly. If it rains, we simply wait, because there is no rushing a process that’s been perfected over centuries. This step ensures that your rug is as natural and fresh as possible, capturing the essence of the Moroccan landscape.

Step 7: Final Inspection - Preparing for Its New Home

Before a rug leaves our workshop, it undergoes a rigorous inspection to ensure it meets our high standards. A well-made Moroccan rug is meant to last for decades, and we take this responsibility seriously. We check every detail to make sure it is fit to be called an authentic Beni Ourain rug. Only after this thorough inspection do we prepare it for shipping, confident that it will bring warmth, beauty, and comfort to its new home for years to come.

Each step in this 10-week journey is a labor of love, a testament to our commitment to quality and sustainability. By the time your Beni Ourain rug arrives at your doorstep, it has already been through a process steeped in tradition and care, making it more than just a rug—it’s a piece of art with a story to tell.

F.A.Q

When will I receive the rug?

After you place your order, we prepare the rug for shipping within 1-3 days. We then hand it to DHL, and you'll receive the tracking number by email. Shipping usually takes:

  • 3-5 business days to the US.
  • 5-7 business days to Australia, Canada, and New Zealand.
  • 2-4 business days to the UK and Europe.

For more information, please visit our Shipping Policy.

Can I use any vacuum on this rug?

For wool Moroccan rugs, it is recommended to use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment. For detailed care instructions, please visit our Cleaning Instructions page.

Can I have this rug in a different size?

Yes, we do take custom orders for this rug. Please contact us by email at contact@ounizz.com to get a quote and more information about custom orders. Or click here to contact us.

Are there any chemicals on the rug?

No, we don't use any chemicals in our rugs. They are washed multiple times before they reach you to ensure they are clean and safe.

Can I put this rug in a washing machine?

No, please do not put it in a washing machine or dryer. We recommend only spot cleaning or using professional rug cleaners.

Do I have to pay for shipping?

No, shipping is free worldwide.

Do I have to pay import taxes?

  • United States: No, you don't have to pay import taxes.
  • Australia: No, unless the value of the rug exceeds $3000 AUD.
  • UK, Canada, Europe: Yes, you may need to pay import taxes. If you need an estimate, please contact us. DHL will send you a link to their website to pay the import taxes, and they will deliver the rug to your door hassle-free.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.