Beni Rugs: Timeless Handwoven Art from Morocco

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Handwoven Beni Ourain Rug in White in a Living room

Beni Rugs: Timeless Handwoven Art from Morocco (Click here)

Discover the unparalleled beauty of Beni rugs, the crown jewels of Moroccan weaving traditions. Our collection features authentic Beni Ourain and Beni Mrirt rugs, handcrafted by Berber artisans in the Atlas Mountains using centuries-old techniques. Whether you seek a minimalist Beni Ourain rug for a modern living room or a textured Beni Mrirt rug for rustic charm, each piece tells a story of heritage, sustainability, and artistry.

Why Beni Rugs?

  • Ethically Made: Directly sourced from female weavers, ensuring fair wages.
  • Premium Materials: 100% Moroccan wool, naturally soft and durable.
  • Versatile Designs: Neutral palettes and geometric patterns suit any decor.
  • Heirloom Quality: Built to last generations.

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Explore Beni Ourain Rugs

The History of Beni Ourain Rugs

Originating from the Beni Ourain tribes of Morocco’s Middle Atlas, these iconic shag rugs date back centuries. Woven by Berber women for warmth in snowy mountain villages, their ivory-and-charcoal geometric patterns symbolize protection, fertility, and tribal identity. Today, Beni Ourain rugs are globally coveted for their minimalist elegance and luxurious texture.

Why Choose Ounizz Beni Ourain Rugs?

  • Authenticity: Each rug is hand-knotted using undyed wool, preserving traditional methods.
  • Modern Appeal: Neutral tones (cream, beige, black) blend seamlessly with contemporary, Scandinavian, or boho styles.
  • Perfect for Bedrooms: The plush pile of our Beni Ourain bedroom rugs adds warmth underfoot.

Popular Sizes:

  • 5x8 Beni Ourain Rug: Ideal for under queen beds or medium living rooms.
  • 8x10 Beni Ourain Rug: Anchors large spaces or open-floor plans.

Browse Beni Ourain Collection

Discover Beni Mrirt Rugs

Beni Mrirt vs. Beni Ourain: Key Differences

  • Recycled Materials: Woven from repurposed fabrics and wool, creating a thicker, nubby texture.
  • Earthy Colors: Natural dyes in terracotta, ochre, and deep browns (unlike Beni Ourain’s neutrals).
  • Rustic Charm: Ideal for farmhouse, eclectic, or global-inspired interiors.

Styling Beni Mrirt Rugs

  • Living Rooms: Pair with leather sofas and wooden accents for warmth.
  • Dining Rooms: Durable enough to withstand high traffic.

Featured Rug: Luxurious Beni Mrirt Rug 7x9 – A statement piece with organic imperfections.

Why Shop Beni Rugs at Ounizz?

Ounizz offers the finest Beni rugs, blending tradition with modern elegance. Here’s why our customers choose us:

Direct Artisan Partnerships

Unlike mass retailers, we work directly with Berber weavers, cutting out exploitative middlemen. Each sale supports:

  • Female Empowerment: 90% of our weavers are women sustaining their families.
  • Preservation of Craft: Traditional techniques thrive through fair-trade practices.

Sustainable & Non-Toxic

  • Natural Wool: Hypoallergenic, flame-resistant, and biodegradable.
  • Eco-Friendly Dyes: Plant-based pigments for colorful flatweave Beni rugs.

Custom Sizes & Designs

Need a custom Beni Ourain rug for an odd-shaped space? Contact us for bespoke orders.

What Our Customers Say

  • “My 8x10 Beni Ourain rug transformed my living room. So soft and timeless!” – Sarah K., New York
  • “The Beni Mrirt rug in my dining room is a conversation starter. Worth every penny.” – James R., California

How to Style Beni Rugs in Your Home

  • For Modern Living Rooms: Layer a 9x12 Beni Ourain rug under a neutral sofa for a serene, textured look.
  • For Cozy Bedrooms: Place a 5x8 Beni Mrirt rug bedside for barefoot comfort on chilly mornings.
  • For Bohemian Spaces: Mix a colorful Azilal rug from our Moroccan Rug Collection with Beni pieces for eclectic contrast.

Beni Rugs Care Guide

Extend your rug’s lifespan with:

  • Weekly Vacuuming: Use a suction-only setting to preserve fibers.
  • Spot Cleaning: Blot spills with a mix of mild soap, lukewarm water, and a soft cloth.
  • Professional Cleaning: Recommended every two years by a rug specialist.
  • Storage: Roll (don’t fold) and store in a dry, breathable bag to prevent mildew.

Read Full Care Guide

FAQs About Beni Rugs

  • Are Beni rugs pet-friendly? Yes, their durable wool is resistant to stains and easy to clean.
  • Can I use Beni rugs outdoors? No, they’re best suited for indoor spaces to preserve quality.

Explore More Moroccan Treasures

Free Shipping | 14-Day Returns | Ethically Crafted

Learn More About Moroccan Rugs

Shipping & Returns

Shipping is Free and 15 days easy returns.

⏳ Delivery Times (After Shipping):

  • USA: 3-5 business days (Express)
  • UK & Europe: 2-4 business days (Express)
  • Australia/Canada/NZ: 5-7 business days (Express)

🔍 Note: These are estimates—occasional customs delays may apply. For full details, see our Shipping Policy & Return Policy.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.

Care Instructions:

Maintaining the Beauty of Your Authentic  Moroccan Rug: Effective Cleaning Tips

Moroccan rugs are renowned for their durability and exquisite craftsmanship, but proper maintenance is key to preserving their beauty and longevity. This article provides comprehensive guidance on how to clean Moroccan rugs.

Vacuuming Your Moroccan Rug

  1. Frequency and Technique: Frequent vacuuming is crucial, ideally without a beater bar or rotating brush. Such attachments can cause fuzzing, fraying, and even damage to the rug fibers. Instead, use a suction-only vacuum cleaner, which is more gentle on the rug’s structure.
  2. Vacuuming Wool Rugs: For wool Moroccan rugs, use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment.
  3. Gentle Approach: Vacuum slowly, steadily, and thoroughly. Ensure the vacuum has good suction to effectively remove deep-down dirt without damaging the wool.

Spot Cleaning Tips

  1. Immediate Action for Spills: Address spills quickly by absorbing the moisture with baking soda. Vacuum up the baking soda after 20 seconds and repeat until it no longer absorbs liquid.
  2. Handling Stains: For stains, blot with clean, cold water. A mixture of vinegar and water can also be effective. Avoid rubbing as it can spread the stain or damage the fibers.

Using Water for Cleaning

  1. Hand Washing Caution: While Moroccan rugs can be hand washed with cold water and laundry soap, there is a caveat. We always recommend taking your rug to a professional cleaner, especially for intricate or brightly colored designs. Professional cleaners have the expertise to handle the rugs without causing color bleeding or other damage.
  2. Rinsing and Drying: If you choose to wash the rug yourself, rinse it thoroughly, preferably with a garden hose. After washing, it's essential to dry the rug completely in the sun. Ensure that it's no longer wet or humid before placing it back on the floor to prevent mold and mildew.
  3. Post-Wash Care: Once the rug is dry, brush it with a plastic hand brush or a clean BBQ brush. This helps to remove any excess wool and restores the rug’s brightness and texture.

Using a Dyson Vacuum

  1. Dyson Vacuum Use: It is safe to use a Dyson vacuum on Moroccan rugs. However, opt for a gentle brush attachment to avoid damage.

Taking care of your Moroccan rug requires a delicate balance of regular cleaning and professional care, especially when it comes to using water. While some maintenance can be done at home, professional cleaning is recommended to preserve the rug's colors and craftsmanship. Proper cleaning extends the life of your rug, ensuring it remains a beautiful and valuable part of your home décor for years to come.

Don't hesitate to contact us for more instructions or infos about cleaning moroccan berber rugs.

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