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Latfa - Dusty Rose Beni Ourain Rug with Minimalist Ivory Line Grid - Handwoven Berber Carpet | 6'8"x9'8" Ft | 203x296 cm

Latfa - Dusty Rose Beni Ourain Rug with Minimalist Ivory Line Grid - Handwoven Berber Carpet | 6'8"x9'8" Ft | 203x296 cm

Regular price 10 523,94 SEK
Regular price 14 006,13 SEK Sale price 10 523,94 SEK
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Full Description (Click to Read)

Latfa – A Dusty Rose Beni Ourain Rug with a Minimalist Ivory Line Grid

Latfa is a 203x296 cm (6'8"x9'8" ft) hand-knotted Beni Ourain rug in 100% natural wool, built on a solid dusty rose and clay pink field carrying a quiet, minimalist grid of ivory lines. Unlike the tonal, multi-element compositions found in some of our other pink pieces, Latfa commits to a single, confident colour across its entire field, letting a sparse arrangement of thin ivory lines do the compositional work: mostly vertical, occasionally turning at a right angle, the lines trace an irregular, hand-drawn path across the rose ground rather than repeating in a fixed pattern.

This is a genuine Beni Ourain rug — distinct from the more painterly, colour-field or pictorial pieces found in the wider Boujad weaving tradition. Beni Ourain rugs are prized for their exceptionally soft, deep pile and their restrained, often minimalist approach to pattern, and Latfa is a clear example of that tradition applied to a confident solid colour rather than the classic undyed ivory ground.

The Line Grid: Restraint as Composition

The ivory lines running through Latfa's rose field are deliberately sparse and irregular — there is no fixed repeat, no symmetrical structure, just a loose, considered arrangement of marks that leaves most of the field open. This restraint is central to what makes Latfa work: the solid rose colour is given room to breathe, while the ivory lines provide just enough structure to keep the composition from feeling like a plain colour field. The effect is closer to a minimalist drawing than a traditional woven pattern — a quality that places Latfa firmly within the more contemporary, gallery-adjacent end of Beni Ourain design.

Dusty Rose: A Colour That Anchors a Room

Latfa's dusty rose and clay pink tone is warm, muted and confident — a colour with genuine presence that still reads as a neutral in the way it pairs with other tones. Unlike a bright or saturated pink, this dusty rose sits comfortably alongside warm woods, terracotta, sage green and soft neutrals, making Latfa a rug that anchors a room's colour story without overwhelming it.

Why Choose Latfa for Your Home?

  • Genuine Beni Ourain softness: Latfa's deep, plush 100% natural wool pile delivers the exceptional tactile quality this weaving tradition is famous for.
  • A confident solid colour with quiet detail: Latfa combines the presence of a strong colour with the restraint of a minimalist line composition.
  • A genuine one-of-a-kind piece: The specific placement of the ivory lines means Latfa's composition exists nowhere else.
  • Versatile warm neutral: Dusty rose integrates easily into a wide range of interior palettes.
  • Room-defining size: At roughly 6'8"x9'8", Latfa comfortably anchors a living room or bedroom.

Where Latfa Works Best

  • Bedroom sanctuary: Latfa's dusty rose tone and soft pile make it a naturally warm, restful choice for a bedroom floor.
  • Minimalist or quiet luxury interior: The restrained line grid suits a space built on considered, uncluttered design choices.
  • Living room with sage or warm wood accents: Dusty rose pairs beautifully with sage green and natural wood tones.
  • Reading nook or study: The quiet, meditative quality of the sparse line composition suits a space meant for calm attention.
  • Layered with warm neutral textiles: Latfa's solid colour makes it an easy base for layering cushions, throws and other soft furnishings.

Explore Our Moroccan Rug Collections

Latfa is part of our curated selection of authentic Beni Ourain rugs. Explore our full range of Moroccan rugs, our 6x9 and 6x10 rugs, our top-selling rugs, and discover more with our Boujad rugs and Azilal rugs.

Caring for Your Beni Ourain Rug

  • Vacuum regularly using suction only — avoid a rotating beater bar on the natural wool pile.
  • Rotate periodically in high-traffic areas for even wear.
  • Blot spills immediately with cold water and a clean cloth — never rub.
  • Professional hand-washing is strongly recommended over machine cleaning.
  • Air occasionally outdoors in shaded, dry conditions.

Product Specifications

Name Latfa
Size 203x296 cm | 6'8"x9'8" ft
Type Beni Ourain Moroccan Berber Rug
Material 100% Natural Wool
Construction Hand-knotted
Origin Morocco (Beni Ourain region, Middle Atlas)
Colours Solid dusty rose and clay pink field with minimalist irregular ivory line grid
Style Minimalist Line Grid Beni Ourain
Condition New
Unique Yes — one of a kind

Size of the Rug

6'8"x9'8" Ft | 203x296 cm

Materials

100% Natural Wool

When will I receive the rug?

After you place your order, we prepare the rug for shipping within 1-3 days. We then hand it to DHL, and you'll receive the tracking number by email. Shipping usually takes:

  • 3-5 business days to the US.
  • 5-7 business days to Australia, Canada, and New Zealand.
  • 2-4 business days to the UK and Europe.

For more information, please visit our Shipping Policy.

Can I use any vacuum on this rug?

For wool Moroccan rugs, it is recommended to use a vacuum without a beater bar no more than four times a month. Wool fibers are delicate and can shed easily under harsh treatment. For detailed care instructions, please visit our Cleaning Instructions page.

Can I have this rug in a different size?

Yes, we do take custom orders for this rug. Please contact us by email at contact@ounizz.com to get a quote and more information about custom orders. Or click here to contact us.

Are there any chemicals on the rug?

No, we don't use any chemicals in our rugs. They are washed multiple times before they reach you to ensure they are clean and safe.

Can I put this rug in a washing machine?

No, please do not put it in a washing machine or dryer. We recommend only spot cleaning or using professional rug cleaners.

Do I have to pay for shipping?

No, shipping is free worldwide.

Do I have to pay import taxes?

🌍 No Import Taxes for These Countries!

🇺🇸 United States: No import taxes!

🇬🇧 United Kingdom: No import taxes – we cover them for you!

🇦🇺 Australia: No import taxes – we cover them for you!

🇨🇦 Canada: No import taxes – we cover them for you!

🇪🇺 Europe: No import taxes – we cover them for you!

📌 For Other Countries: Import taxes may apply. Please check with your local customs authority for more details.

About OunizZ

OunizZ | Brand Story
Although OunizZ was launched in Marrakech at the end of 2019, our story goes back millennia to when the first Berber rugs were created in the 7th century. Drawing on the romance of history, traditional craftsmanship, and a commitment to creating an equitable future for the women who weave Moroccan rugs, OunizZ was created to share the story of Morocco with the world.
With a focus on empowerment, sustainability, and heritage, we’re committed to stocking ethically-made fair trade rugs woven from cruelty-free sheep’s wool. In addition, our highly-skilled weavers have over four decades of experience in handwoven textiles, representing ancient wisdom passed down by generations of powerful women.
OunizZ is a story of love—for Morocco, her traditions, and her people—written by our founders for the country they hold dear. Each of our rugs is custom-created to tell a unique story about our history, heritage, and land. This is ours.
 
Celebrate Morrocco’s Rich History
OunizZ founders, Sonia and Oussama, share a deep love for beauty and nature, both of which are abundant in Morocco. From snow-capped mountains and untouched deserts, to pristine beaches and ephemeral wetlands, OunizZ is on a mission to share the country’s hidden gems through exceptionally crafted Moroccan rugs, Beni Ourain rugs, and Boujaad rugs.
Sonia was working in the hospitality industry when the pandemic swept the world. The thousands of travelers who journeyed to Morocco each year were unable to buy the one-of-a-kind handmade items that enriched the local economy, while weavers (some of them Sonia’s family members) were unable to sell their textiles and put food on their tables.
When Sonia lost her hospitality job, she realized she could uplift hundreds of women, returning their financial independence and ability to practice the craft they had honed over decades. She and her husband Oussama founded OunizZ with the vision of transforming the industry and exporting Moroccan rugs to the world and, within a year, the company grew into the largest exporter of rugs in the country.
 
Bringing Transparency to the Moroccan Textile Industry
While Moroccan rugs have grown in demand over the past few decades, the art form has been under threat. This is because the overwhelming majority of companies selling Moroccan rugs online are not the makers—instead, they are intermediaries who buy rugs at low prices.
Moroccan rugs are traditionally made in rural areas with little access to education and employment. Many of these weavers do not know the market value of the rugs they create. As a result, the women who create Moroccan rugs become invisible in the industry, seldom benefitting from their sales and rarely making enough to sustain their families.
At OunizZ, we don’t—and never will—source rugs through intermediaries. Instead, we work directly with weavers to ensure they are paid fairly. Our Moroccan rugs, Beni Ourain rugs, and Boujaad rugs are custom-made for OunizZ, and crafted in our weavers' own homes, where they work with their mothers, sisters, and daughters. This empowers them to pass on generational wisdom while working at their own rhythm and caring for their families and communities.
 
Welcome the Spirit of Morocco to Your Home
Beyond our commitment to creating an equitable industry that champions economic security and uplifts the custodians of the tradition, we believe that Moroccan rugs are an ode to the country’s rich history. We see it as our duty to protect and share it with the world.
Our Moroccan rugs are available in countless sizes, colors, and patterns, each informed by the areas in which they are woven. From the thick shag rugs created in colder regions to the flatweave rugs originally crafted by nomadic tribes, each Moroccan rug tells a unique story about geography, heritage, and the weavers’ artistic expression.
Whether you want to make a bold statement with a bright Moroccan rug or complement your space with a handwoven neutral rug, shop the OunizZ range of ethically-made fair trade Boujaad rugs, Beni Mrirt rugs, Beni Ouarian rugs, Azilal rugs, and vintage rugs for long-lasting works of art that elevate any space.
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